{"id":2924,"date":"2025-02-18T10:14:37","date_gmt":"2025-02-18T03:14:37","guid":{"rendered":"https:\/\/www.xwasu.com\/?page_id=2924"},"modified":"2026-03-26T20:05:43","modified_gmt":"2026-03-26T13:05:43","slug":"lays","status":"publish","type":"page","link":"https:\/\/www.xwasu.com\/index.php\/lays\/","title":{"rendered":"Lay\u2019s Thailand x Doritos &#8211; Brand of potato chips with different flavors"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"485\" height=\"215\" src=\"https:\/\/www.xwasu.com\/wp-content\/uploads\/2026\/03\/Asset-1@2x-1.png\" alt=\"\" class=\"wp-image-3353\" style=\"width:340px;height:auto\" srcset=\"https:\/\/www.xwasu.com\/wp-content\/uploads\/2026\/03\/Asset-1@2x-1.png 485w, https:\/\/www.xwasu.com\/wp-content\/uploads\/2026\/03\/Asset-1@2x-1-300x133.png 300w\" sizes=\"auto, (max-width: 485px) 100vw, 485px\" \/><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a3eee6ef2146&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a3eee6ef2146\" class=\"wp-block-image alignwide size-full has-custom-border wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1252\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.xwasu.com\/wp-content\/uploads\/2026\/03\/Thumbnail-2026-05.png\" alt=\"\" class=\"wp-image-3346\" style=\"border-radius:20px\" srcset=\"https:\/\/www.xwasu.com\/wp-content\/uploads\/2026\/03\/Thumbnail-2026-05.png 1600w, https:\/\/www.xwasu.com\/wp-content\/uploads\/2026\/03\/Thumbnail-2026-05-300x235.png 300w, https:\/\/www.xwasu.com\/wp-content\/uploads\/2026\/03\/Thumbnail-2026-05-1024x801.png 1024w, https:\/\/www.xwasu.com\/wp-content\/uploads\/2026\/03\/Thumbnail-2026-05-768x601.png 768w, https:\/\/www.xwasu.com\/wp-content\/uploads\/2026\/03\/Thumbnail-2026-05-1536x1202.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This is a collaborative project with an agency to design various signage for a campaign at 7-11 and Food Court locations. The concept involves mixing and matching Lay&#8217;s Max with existing 7-11 menu items to create new snack combinations. The design scope includes menu displays, presenter standees, and price menu signs.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:clamp(0.984rem, 0.984rem + ((1vw - 0.2rem) * 0.938), 1.5rem);font-style:normal;font-weight:600\">Lay&#8217;s x Doritos Front Counter Motion<\/p>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-f56f613f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.xwasu.com\/wp-content\/uploads\/2026\/03\/digital-sceen_vertical-01.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1920\" src=\"https:\/\/www.xwasu.com\/wp-content\/uploads\/2026\/03\/digital-sceen_vertical-01.png\" alt=\"\" class=\"wp-image-3350\" srcset=\"https:\/\/www.xwasu.com\/wp-content\/uploads\/2026\/03\/digital-sceen_vertical-01.png 1080w, https:\/\/www.xwasu.com\/wp-content\/uploads\/2026\/03\/digital-sceen_vertical-01-169x300.png 169w, https:\/\/www.xwasu.com\/wp-content\/uploads\/2026\/03\/digital-sceen_vertical-01-576x1024.png 576w, https:\/\/www.xwasu.com\/wp-content\/uploads\/2026\/03\/digital-sceen_vertical-01-768x1365.png 768w, https:\/\/www.xwasu.com\/wp-content\/uploads\/2026\/03\/digital-sceen_vertical-01-864x1536.png 864w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<iframe src=\"https:\/\/drive.google.com\/file\/d\/1uGdDvIkBTtP3sri3M7XKT6QhnrgIa8qy\/preview\" style=\"width:100%; max-width:1920px; height:auto; aspect-ratio:4\/7.1; border:none;\"><\/iframe>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:clamp(0.984rem, 0.984rem + ((1vw - 0.2rem) * 0.938), 1.5rem);font-style:normal;font-weight:600\">Lay&#8217;s MAX Store Mockup 2023<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;galleryId&quot;:&quot;6a3eee6ef330c&quot;}\" data-wp-interactive=\"core\/gallery\" class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a3eee6ef3ae9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a3eee6ef3ae9\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1440\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"2964\" src=\"https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/mock-01-2.jpg\" alt=\"\" class=\"wp-image-2964\" srcset=\"https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/mock-01-2.jpg 1920w, https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/mock-01-2-300x225.jpg 300w, https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/mock-01-2-1024x768.jpg 1024w, https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/mock-01-2-768x576.jpg 768w, https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/mock-01-2-1536x1152.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:clamp(0.984rem, 0.984rem + ((1vw - 0.2rem) * 0.938), 1.5rem);font-style:normal;font-weight:600\">7-11 Lay&#8217;s MAX Front Counter Motion<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-f56f613f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center has-global-padding is-layout-constrained wp-block-column-is-layout-constrained\">\n<iframe src=\"https:\/\/drive.google.com\/file\/d\/1QBUIbB4k-onBNr3takseJ9gtDNezOKYS\/preview\" style=\"width:100%; max-width:1920px; height:auto; aspect-ratio:16\/9; border:none;\"><\/iframe>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:clamp(0.984rem, 0.984rem + ((1vw - 0.2rem) * 0.938), 1.5rem);font-style:normal;font-weight:600\">Lay&#8217;s MAX Front Counter Menu<\/p>\n\n\n\n<figure class=\"wp-block-gallery alignwide has-nested-images columns-4 wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/Tent-Card-03.png\"><img loading=\"lazy\" decoding=\"async\" width=\"420\" height=\"596\" data-id=\"2937\" src=\"https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/Tent-Card-03.png\" alt=\"\" class=\"wp-image-2937\" srcset=\"https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/Tent-Card-03.png 420w, https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/Tent-Card-03-211x300.png 211w\" sizes=\"auto, (max-width: 420px) 100vw, 420px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/Tent-Card-01.png\"><img loading=\"lazy\" decoding=\"async\" width=\"420\" height=\"596\" data-id=\"2938\" src=\"https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/Tent-Card-01.png\" alt=\"\" class=\"wp-image-2938\" srcset=\"https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/Tent-Card-01.png 420w, https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/Tent-Card-01-211x300.png 211w\" sizes=\"auto, (max-width: 420px) 100vw, 420px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/Tent-Card-02.png\"><img loading=\"lazy\" decoding=\"async\" width=\"420\" height=\"596\" data-id=\"2939\" src=\"https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/Tent-Card-02.png\" alt=\"\" class=\"wp-image-2939\" srcset=\"https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/Tent-Card-02.png 420w, https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/Tent-Card-02-211x300.png 211w\" sizes=\"auto, (max-width: 420px) 100vw, 420px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:clamp(0.984rem, 0.984rem + ((1vw - 0.2rem) * 0.938), 1.5rem);font-style:normal;font-weight:600\">Lay&#8217;s MAXX Standee in a store<\/p>\n\n\n\n<figure class=\"wp-block-gallery alignwide has-nested-images columns-default wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/Standee-Bowky-01-2.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1825\" data-id=\"2948\" src=\"https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/Standee-Bowky-01-2.png\" alt=\"\" class=\"wp-image-2948\" srcset=\"https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/Standee-Bowky-01-2.png 1000w, https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/Standee-Bowky-01-2-164x300.png 164w, https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/Standee-Bowky-01-2-561x1024.png 561w, https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/Standee-Bowky-01-2-768x1402.png 768w, https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/Standee-Bowky-01-2-842x1536.png 842w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/Standee-Bright-01-2.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1825\" data-id=\"2950\" src=\"https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/Standee-Bright-01-2.png\" alt=\"\" class=\"wp-image-2950\" srcset=\"https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/Standee-Bright-01-2.png 1000w, https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/Standee-Bright-01-2-164x300.png 164w, https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/Standee-Bright-01-2-561x1024.png 561w, https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/Standee-Bright-01-2-768x1402.png 768w, https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/Standee-Bright-01-2-842x1536.png 842w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/Standee-Nont-01-2.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1824\" data-id=\"2949\" src=\"https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/Standee-Nont-01-2.png\" alt=\"\" class=\"wp-image-2949\" srcset=\"https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/Standee-Nont-01-2.png 1000w, https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/Standee-Nont-01-2-164x300.png 164w, https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/Standee-Nont-01-2-561x1024.png 561w, https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/Standee-Nont-01-2-768x1401.png 768w, https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/Standee-Nont-01-2-842x1536.png 842w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:clamp(0.984rem, 0.984rem + ((1vw - 0.2rem) * 0.938), 1.5rem);font-style:normal;font-weight:600\">Menu sign, Information sign<\/p>\n\n\n\n<figure class=\"wp-block-gallery alignwide has-nested-images columns-3 wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/Tent-Card-Lays-MAX-Meal-\u0e2d\u0e23\u0e48\u0e2d\u0e22\u0e08\u0e31\u0e14\u0e08\u0e49\u0e32\u0e19\u0e40\u0e15\u0e47\u0e21\u0e41\u0e21\u0e01\u0e0b\u0e4c-Created-outline-01.png\"><img loading=\"lazy\" decoding=\"async\" width=\"875\" height=\"1242\" data-id=\"2956\" src=\"https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/Tent-Card-Lays-MAX-Meal-\u0e2d\u0e23\u0e48\u0e2d\u0e22\u0e08\u0e31\u0e14\u0e08\u0e49\u0e32\u0e19\u0e40\u0e15\u0e47\u0e21\u0e41\u0e21\u0e01\u0e0b\u0e4c-Created-outline-01.png\" alt=\"\" class=\"wp-image-2956\" srcset=\"https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/Tent-Card-Lays-MAX-Meal-\u0e2d\u0e23\u0e48\u0e2d\u0e22\u0e08\u0e31\u0e14\u0e08\u0e49\u0e32\u0e19\u0e40\u0e15\u0e47\u0e21\u0e41\u0e21\u0e01\u0e0b\u0e4c-Created-outline-01.png 875w, https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/Tent-Card-Lays-MAX-Meal-\u0e2d\u0e23\u0e48\u0e2d\u0e22\u0e08\u0e31\u0e14\u0e08\u0e49\u0e32\u0e19\u0e40\u0e15\u0e47\u0e21\u0e41\u0e21\u0e01\u0e0b\u0e4c-Created-outline-01-211x300.png 211w, https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/Tent-Card-Lays-MAX-Meal-\u0e2d\u0e23\u0e48\u0e2d\u0e22\u0e08\u0e31\u0e14\u0e08\u0e49\u0e32\u0e19\u0e40\u0e15\u0e47\u0e21\u0e41\u0e21\u0e01\u0e0b\u0e4c-Created-outline-01-721x1024.png 721w, https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/Tent-Card-Lays-MAX-Meal-\u0e2d\u0e23\u0e48\u0e2d\u0e22\u0e08\u0e31\u0e14\u0e08\u0e49\u0e32\u0e19\u0e40\u0e15\u0e47\u0e21\u0e41\u0e21\u0e01\u0e0b\u0e4c-Created-outline-01-768x1090.png 768w\" sizes=\"auto, (max-width: 875px) 100vw, 875px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/\u0e2a\u0e37\u0e48\u0e2d\u0e41\u0e1a\u0e1a\u0e21\u0e35\u0e02\u0e32\u0e15\u0e31\u0e49\u0e07\u0e14\u0e49\u0e32\u0e19\u0e2b\u0e25\u0e31\u0e07-01-1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"795\" height=\"1361\" data-id=\"2952\" src=\"https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/\u0e2a\u0e37\u0e48\u0e2d\u0e41\u0e1a\u0e1a\u0e21\u0e35\u0e02\u0e32\u0e15\u0e31\u0e49\u0e07\u0e14\u0e49\u0e32\u0e19\u0e2b\u0e25\u0e31\u0e07-01-1.png\" alt=\"\" class=\"wp-image-2952\" srcset=\"https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/\u0e2a\u0e37\u0e48\u0e2d\u0e41\u0e1a\u0e1a\u0e21\u0e35\u0e02\u0e32\u0e15\u0e31\u0e49\u0e07\u0e14\u0e49\u0e32\u0e19\u0e2b\u0e25\u0e31\u0e07-01-1.png 795w, https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/\u0e2a\u0e37\u0e48\u0e2d\u0e41\u0e1a\u0e1a\u0e21\u0e35\u0e02\u0e32\u0e15\u0e31\u0e49\u0e07\u0e14\u0e49\u0e32\u0e19\u0e2b\u0e25\u0e31\u0e07-01-1-175x300.png 175w, https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/\u0e2a\u0e37\u0e48\u0e2d\u0e41\u0e1a\u0e1a\u0e21\u0e35\u0e02\u0e32\u0e15\u0e31\u0e49\u0e07\u0e14\u0e49\u0e32\u0e19\u0e2b\u0e25\u0e31\u0e07-01-1-598x1024.png 598w, https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/\u0e2a\u0e37\u0e48\u0e2d\u0e41\u0e1a\u0e1a\u0e21\u0e35\u0e02\u0e32\u0e15\u0e31\u0e49\u0e07\u0e14\u0e49\u0e32\u0e19\u0e2b\u0e25\u0e31\u0e07-01-1-768x1315.png 768w\" sizes=\"auto, (max-width: 795px) 100vw, 795px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/AW-Max-Manu-POP-QR-code-scan-created-outline-01.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"596\" height=\"843\" data-id=\"2957\" src=\"https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/AW-Max-Manu-POP-QR-code-scan-created-outline-01.jpg\" alt=\"\" class=\"wp-image-2957\" srcset=\"https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/AW-Max-Manu-POP-QR-code-scan-created-outline-01.jpg 596w, https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/AW-Max-Manu-POP-QR-code-scan-created-outline-01-212x300.jpg 212w\" sizes=\"auto, (max-width: 596px) 100vw, 596px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:clamp(0.984rem, 0.984rem + ((1vw - 0.2rem) * 0.938), 1.5rem);font-style:normal;font-weight:600\">Lay&#8217;s Shelf POSM Design<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Designed snack display stands for a department store campaign.<\/p>\n\n\n\n<figure class=\"wp-block-gallery alignwide has-nested-images columns-default is-cropped wp-block-gallery-5 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/shelf_01-A5-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"2246\" height=\"2000\" data-id=\"2932\" src=\"https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/shelf_01-A5-1.jpg\" alt=\"\" class=\"wp-image-2932\" srcset=\"https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/shelf_01-A5-1.jpg 2246w, https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/shelf_01-A5-1-300x267.jpg 300w, https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/shelf_01-A5-1-1024x912.jpg 1024w, https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/shelf_01-A5-1-768x684.jpg 768w, https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/shelf_01-A5-1-1536x1368.jpg 1536w, https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/shelf_01-A5-1-2048x1824.jpg 2048w\" sizes=\"auto, (max-width: 2246px) 100vw, 2246px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:clamp(0.984rem, 0.984rem + ((1vw - 0.2rem) * 0.938), 1.5rem);font-style:normal;font-weight:600\">Artwork for Campaign<\/p>\n\n\n\n<figure class=\"wp-block-gallery alignwide has-nested-images columns-2 wp-block-gallery-6 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/aw-\u0e40\u0e1b\u0e34\u0e14\u0e04\u0e27\u0e32\u0e21\u0e2d\u0e23\u0e48\u0e2d\u0e22-\u0e08\u0e2d\u0e22\u0e44\u0e21\u0e48\u0e2b\u0e22\u0e38\u0e14\u0e40\u0e25\u0e22\u0e4c_1-1-01.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" data-id=\"2928\" src=\"https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/aw-\u0e40\u0e1b\u0e34\u0e14\u0e04\u0e27\u0e32\u0e21\u0e2d\u0e23\u0e48\u0e2d\u0e22-\u0e08\u0e2d\u0e22\u0e44\u0e21\u0e48\u0e2b\u0e22\u0e38\u0e14\u0e40\u0e25\u0e22\u0e4c_1-1-01.jpg\" alt=\"\" class=\"wp-image-2928\" srcset=\"https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/aw-\u0e40\u0e1b\u0e34\u0e14\u0e04\u0e27\u0e32\u0e21\u0e2d\u0e23\u0e48\u0e2d\u0e22-\u0e08\u0e2d\u0e22\u0e44\u0e21\u0e48\u0e2b\u0e22\u0e38\u0e14\u0e40\u0e25\u0e22\u0e4c_1-1-01.jpg 1080w, https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/aw-\u0e40\u0e1b\u0e34\u0e14\u0e04\u0e27\u0e32\u0e21\u0e2d\u0e23\u0e48\u0e2d\u0e22-\u0e08\u0e2d\u0e22\u0e44\u0e21\u0e48\u0e2b\u0e22\u0e38\u0e14\u0e40\u0e25\u0e22\u0e4c_1-1-01-300x300.jpg 300w, https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/aw-\u0e40\u0e1b\u0e34\u0e14\u0e04\u0e27\u0e32\u0e21\u0e2d\u0e23\u0e48\u0e2d\u0e22-\u0e08\u0e2d\u0e22\u0e44\u0e21\u0e48\u0e2b\u0e22\u0e38\u0e14\u0e40\u0e25\u0e22\u0e4c_1-1-01-1024x1024.jpg 1024w, https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/aw-\u0e40\u0e1b\u0e34\u0e14\u0e04\u0e27\u0e32\u0e21\u0e2d\u0e23\u0e48\u0e2d\u0e22-\u0e08\u0e2d\u0e22\u0e44\u0e21\u0e48\u0e2b\u0e22\u0e38\u0e14\u0e40\u0e25\u0e22\u0e4c_1-1-01-150x150.jpg 150w, https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/aw-\u0e40\u0e1b\u0e34\u0e14\u0e04\u0e27\u0e32\u0e21\u0e2d\u0e23\u0e48\u0e2d\u0e22-\u0e08\u0e2d\u0e22\u0e44\u0e21\u0e48\u0e2b\u0e22\u0e38\u0e14\u0e40\u0e25\u0e22\u0e4c_1-1-01-768x768.jpg 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/aw-\u0e40\u0e1b\u0e34\u0e14\u0e04\u0e27\u0e32\u0e21\u0e2d\u0e23\u0e48\u0e2d\u0e22-\u0e08\u0e2d\u0e22\u0e44\u0e21\u0e48\u0e2b\u0e22\u0e38\u0e14\u0e40\u0e25\u0e22\u0e4c_1-1-02.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" data-id=\"2929\" src=\"https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/aw-\u0e40\u0e1b\u0e34\u0e14\u0e04\u0e27\u0e32\u0e21\u0e2d\u0e23\u0e48\u0e2d\u0e22-\u0e08\u0e2d\u0e22\u0e44\u0e21\u0e48\u0e2b\u0e22\u0e38\u0e14\u0e40\u0e25\u0e22\u0e4c_1-1-02.jpg\" alt=\"\" class=\"wp-image-2929\" srcset=\"https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/aw-\u0e40\u0e1b\u0e34\u0e14\u0e04\u0e27\u0e32\u0e21\u0e2d\u0e23\u0e48\u0e2d\u0e22-\u0e08\u0e2d\u0e22\u0e44\u0e21\u0e48\u0e2b\u0e22\u0e38\u0e14\u0e40\u0e25\u0e22\u0e4c_1-1-02.jpg 1080w, https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/aw-\u0e40\u0e1b\u0e34\u0e14\u0e04\u0e27\u0e32\u0e21\u0e2d\u0e23\u0e48\u0e2d\u0e22-\u0e08\u0e2d\u0e22\u0e44\u0e21\u0e48\u0e2b\u0e22\u0e38\u0e14\u0e40\u0e25\u0e22\u0e4c_1-1-02-300x300.jpg 300w, https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/aw-\u0e40\u0e1b\u0e34\u0e14\u0e04\u0e27\u0e32\u0e21\u0e2d\u0e23\u0e48\u0e2d\u0e22-\u0e08\u0e2d\u0e22\u0e44\u0e21\u0e48\u0e2b\u0e22\u0e38\u0e14\u0e40\u0e25\u0e22\u0e4c_1-1-02-1024x1024.jpg 1024w, https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/aw-\u0e40\u0e1b\u0e34\u0e14\u0e04\u0e27\u0e32\u0e21\u0e2d\u0e23\u0e48\u0e2d\u0e22-\u0e08\u0e2d\u0e22\u0e44\u0e21\u0e48\u0e2b\u0e22\u0e38\u0e14\u0e40\u0e25\u0e22\u0e4c_1-1-02-150x150.jpg 150w, https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/aw-\u0e40\u0e1b\u0e34\u0e14\u0e04\u0e27\u0e32\u0e21\u0e2d\u0e23\u0e48\u0e2d\u0e22-\u0e08\u0e2d\u0e22\u0e44\u0e21\u0e48\u0e2b\u0e22\u0e38\u0e14\u0e40\u0e25\u0e22\u0e4c_1-1-02-768x768.jpg 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/aw-\u0e40\u0e1b\u0e34\u0e14\u0e04\u0e27\u0e32\u0e21\u0e2d\u0e23\u0e48\u0e2d\u0e22-\u0e08\u0e2d\u0e22\u0e44\u0e21\u0e48\u0e2b\u0e22\u0e38\u0e14\u0e40\u0e25\u0e22\u0e4c_A4-03.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"596\" height=\"842\" data-id=\"2927\" src=\"https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/aw-\u0e40\u0e1b\u0e34\u0e14\u0e04\u0e27\u0e32\u0e21\u0e2d\u0e23\u0e48\u0e2d\u0e22-\u0e08\u0e2d\u0e22\u0e44\u0e21\u0e48\u0e2b\u0e22\u0e38\u0e14\u0e40\u0e25\u0e22\u0e4c_A4-03.jpg\" alt=\"\" class=\"wp-image-2927\" srcset=\"https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/aw-\u0e40\u0e1b\u0e34\u0e14\u0e04\u0e27\u0e32\u0e21\u0e2d\u0e23\u0e48\u0e2d\u0e22-\u0e08\u0e2d\u0e22\u0e44\u0e21\u0e48\u0e2b\u0e22\u0e38\u0e14\u0e40\u0e25\u0e22\u0e4c_A4-03.jpg 596w, https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/aw-\u0e40\u0e1b\u0e34\u0e14\u0e04\u0e27\u0e32\u0e21\u0e2d\u0e23\u0e48\u0e2d\u0e22-\u0e08\u0e2d\u0e22\u0e44\u0e21\u0e48\u0e2b\u0e22\u0e38\u0e14\u0e40\u0e25\u0e22\u0e4c_A4-03-212x300.jpg 212w\" sizes=\"auto, (max-width: 596px) 100vw, 596px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/aw-\u0e40\u0e1b\u0e34\u0e14\u0e04\u0e27\u0e32\u0e21\u0e2d\u0e23\u0e48\u0e2d\u0e22-\u0e08\u0e2d\u0e22\u0e44\u0e21\u0e48\u0e2b\u0e22\u0e38\u0e14\u0e40\u0e25\u0e22\u0e4c_A4-04.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"596\" height=\"842\" data-id=\"2930\" src=\"https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/aw-\u0e40\u0e1b\u0e34\u0e14\u0e04\u0e27\u0e32\u0e21\u0e2d\u0e23\u0e48\u0e2d\u0e22-\u0e08\u0e2d\u0e22\u0e44\u0e21\u0e48\u0e2b\u0e22\u0e38\u0e14\u0e40\u0e25\u0e22\u0e4c_A4-04.jpg\" alt=\"\" class=\"wp-image-2930\" srcset=\"https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/aw-\u0e40\u0e1b\u0e34\u0e14\u0e04\u0e27\u0e32\u0e21\u0e2d\u0e23\u0e48\u0e2d\u0e22-\u0e08\u0e2d\u0e22\u0e44\u0e21\u0e48\u0e2b\u0e22\u0e38\u0e14\u0e40\u0e25\u0e22\u0e4c_A4-04.jpg 596w, https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/aw-\u0e40\u0e1b\u0e34\u0e14\u0e04\u0e27\u0e32\u0e21\u0e2d\u0e23\u0e48\u0e2d\u0e22-\u0e08\u0e2d\u0e22\u0e44\u0e21\u0e48\u0e2b\u0e22\u0e38\u0e14\u0e40\u0e25\u0e22\u0e4c_A4-04-212x300.jpg 212w\" sizes=\"auto, (max-width: 596px) 100vw, 596px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/cover-form-01.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"400\" data-id=\"2933\" src=\"https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/cover-form-01.jpg\" alt=\"\" class=\"wp-image-2933\" srcset=\"https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/cover-form-01.jpg 1600w, https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/cover-form-01-300x75.jpg 300w, https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/cover-form-01-1024x256.jpg 1024w, https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/cover-form-01-768x192.jpg 768w, https:\/\/www.xwasu.com\/wp-content\/uploads\/2025\/02\/cover-form-01-1536x384.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is a collaborative project with an agency to design various signage for a campaign at 7-11 and Food Court locations. The concept involves mixing and matching Lay&#8217;s Max with existing 7-11 menu items to create new snack combinations. The design scope includes menu displays, presenter standees, and price menu signs. Lay&#8217;s x Doritos Front [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"class_list":["post-2924","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.xwasu.com\/index.php\/wp-json\/wp\/v2\/pages\/2924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xwasu.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.xwasu.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.xwasu.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xwasu.com\/index.php\/wp-json\/wp\/v2\/comments?post=2924"}],"version-history":[{"count":31,"href":"https:\/\/www.xwasu.com\/index.php\/wp-json\/wp\/v2\/pages\/2924\/revisions"}],"predecessor-version":[{"id":3470,"href":"https:\/\/www.xwasu.com\/index.php\/wp-json\/wp\/v2\/pages\/2924\/revisions\/3470"}],"wp:attachment":[{"href":"https:\/\/www.xwasu.com\/index.php\/wp-json\/wp\/v2\/media?parent=2924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}