This is a collaborative project with an agency to design various signage for a campaign at 7-11 and Food Court locations. The concept involves mixing and matching Lay’s Max with existing 7-11 menu items to create new snack combinations. The design scope includes menu displays, presenter standees, and price menu signs.

Lay’s MAX Store Mockup

Lay’s MAX Front Counter Menu

Lay’s MAXX Standee in a store

Menu sign, Information sign

Lay’s Shelf POSM Design

Designed snack display stands for a department store campaign.

Artwork for Campaign